I'm going to start this post off with the end question, why do people (and by "people" I mean giant corporations with too much time on their hands) make a big deal when someone makes a little controversial statement? (or in this case a video) haven't they all figured out by now if they don't make a big deal about the little thing they'll just blow over. I'm just saying when the bully on the bus calls you fat you don't retaliate by calling him a nincompoop at the top of your lungs and have everyone on the bus go "oooo (sound effect) he just call you a nincompoop". No you just let you just let the bully have his little victory, go home count your giant piles of money (metaphor officially broken).
Continuing with the backwards trend of this post I figured I should post my options next one of with is a response to funny commercials. I don't know about you but I enjoy the funny commercials and saying some of the best (in my opinion) commercials are poor advertising is just plain rood, just because they put the title doesn't appear till the end doesn't make it bad, I feel it makes good I hate having logos shoved down my throat. The next thing I can say I have an opinion about is brand recognition and that only because I can make fun of it. using a brand name is like telling a joke over and over and over again until the only laughs you get are the kind of "ha ha I remember when that use to be funny laughs" what's the word of that, o'yea nostalgia. And its not the type of good nostalgia either at that point its more like pity and no one likes a pity laugh. In conclusion I don't hate brand recognition but I really think companies should stick to product recognition over promoting their brand.
This brings me to the last point of business the boring list of "what I've learned from reading" with through out the course of my life time can be summarized in a few simple worlds "NOT MUCH". but that probably because I don't ever read and if I due its because I'm being forced or I'm seriously out of ideas. One thing I found interesting though is chipotle's marking strategy was to get a emotional response the only problem is my computer isn't playing the video right now so I don't know for sure it worked, but either way props to them. The second thing was that Chevy had is on viral ad campaign that failed and has since set the standard for how viral ad campaigns go(to put in prospective right off the face of a cliff). Lastly I had no idea social connectivity played such a big role in making most advertising I mean in hine-sight, yea I new it was a big part, but I bad no idea it was that big or that is reinforced the message so much. To finish the post up that took the up words of around two hours
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I agree with you whole completely :) In hating on the video we are giving it more publicity and, in the end, the goal was achieved rather the haters like it or not. ^^
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