maleficent and a bunny

The Superbowl is a great time were we as a society come together and hate on the patriots and as we have grown as a culture to even value the adds as part of the game day tradition and this year they pulled out all the stops, with everything from Leaum Neason to breaking they even got Oscar award winning director Robert Stromberg to make a car commercial incorporating both 3D animation and live action and its impressive to say the least. He not only had to contend with all of the problems that come with filming outside but also the also had to deal with the problems that come with making a 3D animated film. You through in the need to make many characters as expressive as possible with the fact that they are only going to appear for a few seconds in a minute long commercial you have quite a bit of work ahead of you, and Stromberg took it on like a boss.  The rest of the article is just more about the car company and about the Superbowl in general nothing special.
The unfortunate part of this article is that it never goes into any specifics of the changes they faced wile filming. Sure they mentioned having to create characters and have them go through the stages of production but its nothing new. The rest of the article is basically an ad meant to mention the Superbowl and the car. The only other thing of note is the remarks that Robert made about the creative process but it was mostly its just stuff other people have said in different ways.