hooking you audience is basically the only job an animator has and if you can't do it who ever your working for will. I can't even begin to count how many times I've skipped adds because they were boring or watched one all the way through because it started out with an explosion. My point is if you can't hook the audience you don't belong in the film or animation business. The first step is to relate to the target demographic and appeal to there wants and needs. Keeping the stories protagonist someone the target audience can relate to, but to grab the you have to open with a griping scenario based on the audiences likes for instance if it's for actions fans try some alone the lines of having the main character getting throne out a window in slow motion (its captured my interest more than a few times). One of the simplest thing you can do is show something the audience hasn't seen before and get their attention through shock value. (works for south park) Lastly appeal to everyone's emotion through proper usage of sound effects, lighting and it's never a bad idea to get talented voice actors.
final question "when is the lip sinking project?"
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